The Betting Partners affiliate program represents some of the biggest names in the iGaming industry. The group is one of the most widely renowned iGaming concerns with their industry history stretching back to 1994. This is the only network which provides access to the Bovada and Bodog online brands which include the Bodog Casino plus its affiliate sites, as well as Slots.Lv Casino, Downtown Bingo and Bovada Casino. These casino brands which are powered by Betsoft, Bodog Custom and Real Time Gaming [RTG] software offer bingo, racebook, poker, sports and casino products in all global markets.
As the only network that can make this claim, the Betting Partners program took over from the Bodog Affiliate program in 2011. It seeks to offer affiliates with an experienced and trusted account team plus a wide array of marketing tools which have been optimized to provide maximum conversions alongside a detailed reporting system.
As a fairly new affiliate network, the program has notched quite a reputation through managing brands that are among the biggest gaming names globally. Headquartered in St. Johns, Antigua, Betting Partners operates under a license issued in the jurisdiction of Antigua and Barbuda and is open to players from the US.
The Betting Partners affiliate program pays commissions based on the revenue sharing model, unless an affiliate gets approved for an alternative payment model. This model pays commissions based on the value of net revenue they generate for the brands. This is calculated as the gaming profits, less fees, processing costs, taxes, bonuses and charge backs. The program shells out up to 45% in revenue share on casino brands, and up to 35% on the poker, racebook and sportsbook brands.
The exact commission values vary from one brand to the other but they all utilize tiers based on the revenue share model to define the percentages. Some of the brands may be separately tracked but quite a number are bundled. The program also packs a negative rollover structure for all its brands, and this means that net losses that have been incurred from referred players won’t be zeroed out when a new month starts.
Additionally, the affiliate contract comes with a minimum activity clause which states that affiliates must have at least 3 new depositing players in a 6-month period if they’re to receive commission payouts at the set rates. Affiliates who fail to meet this requirement automatically revert to a lower revenue share rate until they can reach the set threshold. Moreover, affiliates may sign up to CPA model upon request, and once approved, they receive a one-time fee based on every player’s activity. The details of the CPA model which shells out from $75 to $125 are negotiated with account managers but not every affiliate is approved.
Currently, the Betting Partners affiliate program does not offer a sub-affiliation model.
Members of the Betting Partners affiliate program who are qualified for commission payouts receive pay within the first 15 days of every calendar month. The minimum balance to be paid is fully dependent on the method an affiliate selects. Affiliates who opt to receive payment using courier check, credit cards and the player account must reach a $200 threshold. For bank wire transfers, the threshold is higher at $1,500 minimum.
There is no admin fee charged to process payments but the default currency is the US dollar. Affiliates who use other currencies must consider if they might have to pay any foreign exchange fees to access their commissions.
The Betting Partners affiliate program employs the reliable MyAffiliates software platform to interface with all affiliates. This software platform is set to aid affiliates to see real-time statistics in order to make informed decisions, and in tracking their progress over time. It also helps in monitoring accrued commissions without needing to consult the affiliate account managers.