PERFORM Group was formed in 2007 through the merging of Premium TV, a leading sports supplier of mobile and web mobile solutions, with leading agency for digital sports rights, Inform Group. The reasoning was clear from the beginning as following the merger, PERFORM would now develop a distinctive blend of core capabilities to emerge as a leading player in the sports media business with a fusion of its own direct-to-consumer and white-label channels.
Owing to that dynamic mix, PERFORM’s unique position in the world of sports media has enabled the company to capture, deliver and commercialize rich sporting content across a raft of digital platforms that reach millions of fans the world over.
At the heart of the company’s commercial edge lies its renowned insight into how to commercialize sports content across a variety of digital portals in the process becoming a trusted partner to over 220 top notch gaming businesses globally.
Based in the heart of the UK and jointly owned by its management department as well as Access Industries, the company also maintains offices in Singapore, Australia, Sweden, Spain, Holland, Central London, Italy, India and USA.
The Perform Group owns Goal, the ultimate source games for fans of football and whose reach is over 46 million users every month. The Goal tool is a multi-lingual component featuring 18 languages across 26 regional versions, and each comes with its own editorial team. The Perform web portal offers an all-inclusive product that includes breaking live scores, interviews, and football news plus community forums.
Currently, PERFORM streams over 15,000 live sporting events each year, and the company has also developed 335 web and video broadband sites that include; the FIBA, FEI, Sony Ericsson WTA Tour, ATP, FLi, PSA and Chelsea FC. These exceptional gaming sites serve over 50 million monthly users.
Perform ‘s multi-platform publicity network offers betting operators with the chance to connect with millions of sports fans globally, alongside featuring unique assets such as Goal.com and ePlayer. Through combining these assets with partner platforms, Perform is able to deliver quick connections with digital sports fans.
PERFORM’s distinctive capabilities includes the platforms, media, content and strategies that provide betting brands associated with big sports events with a chance to create bespoke integrated content campaigns which provide firmer connections with fans of sport. By partnering with some of the biggest global betting concerns, PERFORM is able to combine its Advertising & Sponsorship and Subscription Content Distribution platforms in order to capture their collective objectives while helping to reach as well as engage the target mass audience.
PERFORM’s trade and consumer gaming solutions offer bookmakers the widest selection of multi-format and multi-platform sporting content on the market. This in turn helps to boost betting revenues for many leading bookmakers, alongside engaging the end user. As such, sportsbooks operations are enabled to morph into sports broadcasters and thus expressly increasing their revenues through maximizing on the opportunities presented to bettors as they watch and wager in-play stakes.
A special subscription platform developed by PERFORM offers rights holders and broadcasters the remarkable agility to boost their digital rights value through on-demand video plus online streaming. The powerful technology platform in use not only supports every part of the gaming operation but also grants the company the capacity to produce, package then distribute digital content rights to 3rd parties across Mobile sites, TV, IPTV and Broadband too.
PERFORM is ever seeking ways that ensure it can meet the gaming industry’s player-centered requirements. The company thus makes sure it provides software solutions that enhance safe and secure betting for all sports fans. It’s by understanding the importance of player databases that the company only shares anonymous information with suppliers to make sure the integrity of the games and bets is protected and upheld.
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