Formerly known as Uffiliates, the 888 Affiliates program represents the 888 brand of online casinos which offers all their gaming products powered by the company’s own proprietary software platform. Launched in 1997, the 888 Group is one of the oldest online iGaming companies around, and it is traded on the London Stock Exchange as 888 Holdings PLC. 888 Holdings PLC is the parent company that was formerly known as Casino-on-Net.
he casino properties marketed by this affiliate program are to be found in the group’s strong presence in the Poker scene, in their Sportsbook, plus their 888 Bingo and 888 Ladies brands. The group’s flagship brand however, remains to be the 888 Casino. These gaming brands are available in a variety of languages and they offer a 24/7 customer support service to players and affiliates. The group boats of over 25 million members who have enjoyed their selection of games since launching, as they are passionate without offering quality gambling entertainment to players in a fun and fair environment.
The 888 Group casino brands operate under a license issued by the jurisdiction of Gibraltar where the holding company, Cassava Enterprises, is based. Unfortunately, these casinos do not accept players based in United States at the moment.
Members of the 888 Affiliates program may opt to earn their commissions either via the revenue share model, or the CPA [Cost Per Acquisition] scheme. In the revenue share model, the affiliates will be compensated based on the net revenue accrued out of their tagged players. The exact commission values paid varies from one brand to the other and from one product to the other. The commissions are tiered to between 30% and 40% based on performance. Naturally, higher player percentages translate to higher revenue share values for affiliates.
However, this model packs two rules that are unfavorable to the affiliates; the first is that there’s a negative rollover structure such that, should the affiliates’ players win much more than they have lost or perhaps commit fraud, these negative balances are applied to all future payouts until they have been totally repaid. The second is the bundling structure which bundles across all the group’s brands such that the affiliates negative earnings in one brand get to cancel out any equal positive earnings at another brand within the month.
Affiliates may also choose to enroll with the CPA commission model. The affiliates that agree to sign up to this model, either through request or by action from 888 Affiliates, will be paid one-time fee in lieu of the revenue-based compensation. The commission value that will be paid per player will in turn be dependent on the volume of new depositing players affiliates bring in every month. The more first-time depositors, the higher the per-player commissions for affiliates.
Members of the 888 Affiliates program stand to boost their earnings when they sign up to the program’s 2-tier sub-affiliation plan. In this model, the affiliates will receive a second commission of 4%. This is the percentage accruing out of the commissions that sub-affiliates will bring in.
The 888 Affiliates program pays all its qualifying members on monthly basis, even though it sometimes takes up to 30 days from the end of the month. The minimum threshold for commission payments strands at $/€100 and those affiliates who don’t meet this threshold will have their commission earnings carried forward until they do.
The default currencies for payments are the Euro and the US dollar. There are various payment methods affiliates may choose to receive their money, and these include Skrill and Neteller. This however means residents of certain countries are locked out of joining the affiliate program.
888 Affiliates employs a proprietary software platform to run its program. This platform provides affiliates with the information plus creative tools they need to market the brand and maximize their profits. It is an easy to use a well-rounded platform that provides affiliates with a dashboard for all important statistics plus a host of reporting features.