Launched in 2007, AffEurope is an affiliate program that markets three online gaming casinos. The program brings together a portfolio of established brand names that include City Tower, City Club Casino and Crown Europe. Players and affiliates alike can expect to rely on the exceptional reputation which has been built over the years by these brands, as they are renowned for their consistently high rates of conversion in addition to outstanding player retention. Additionally, there is a raft of trading products offered for affiliates looking to trade in Binary Options across Europe; the program manages three finance brands which handle various activities such as trading and sports betting.
All the casino brands represented by AffEurope are powered by Playtech Gaming software, and they all accept players from across the world including Latin America, Canada, South Africa, New Zealand, Australia plus most markets all over European. AffEurope is accredited by the major affiliate industry watchdog organizations, and the casino brands it markets accepts players based in United States.
The AffEurope Affiliate program takes an unconventional approach to acommission payouts; rather than use a multi-tiered revenue share model coupled with flat-rated CPA [Cost Per Acquisition] structure. The program offers affiliates a flat rate of 30% on all gross revenue for the revenue share model, or a multi-tiered CPA model. Naturally, certain qualifying criteria must be met by affiliates in order to gain access to the CPA scheme. Moreover, some decisions that are made on a case-by-case basis may affect an affiliates potential for generating long-term player referrals. The CPA model rates start at $50, and they can climb up to $350 depending on the volume of players an affiliate refers each month.
The standard method to rake commissions from the program is through attracting plus securing new depositing players – the affiliate will receive 30% of whatever the players lose when they wager at the brands they’ve been directed to. The affiliate makes money for as long as the players keep playing. Additionally, when player referral signs up with any of other brands covered by the program, that affiliates also earns a commission out of the revenue generated from those sites. The program has no negative rollover structure meaning affiliates won’t be penalized financially every end month when players make money. However, payments are bundled across the casino brands meaning affiliates’ negative earnings in one brand cancel out any equal positive earnings at another brand.
Affiliates may also opt for the hybrid program which combines revenue share model and CPA deal upon request.
The AffEurope Affiliates program does offer a sub affiliate program, but it’s not in their standard menu of offerings. An affiliate seeking to promote the system to potential sub affiliates will have to contact the affiliate manager directly to sign up.
The AffEurope Affiliates program pays its partners within 20 days every month. There are a variety of payment methods affiliates can choose to receive their money. These include Bank wire, Neteller, Check or Skrill. The minimum threshold rate for commission payments is $50 for eWallet payouts, and $200 for Bank Wire transfers. Affiliates that do not meet this threshold will have their earnings carried forward until they do. The default currency for all commission payments is the US dollar.
AffEurope Affiliates use a proprietary software platform that provides affiliates the most up to date marketing resources. This platform uses state of the art system which helps affiliates to manage their accounts with ease. The platform also provides affiliates with access to a wide array of statistics including monthly earnings, depositors and traffic, which certainly put them in the driving seat.