Two ambitious young men from Sweden pooled money together in 1963 in order to purchase their first slot machine. This gave rise to the establishment of a brand new company, the Restaurang Rouletter AB company. Within ten years, the business had grown across the nation and gained 55% of the Swedish slot machine industry. The company was later re branded to what is now known as Cherry Casino, one of Europe’s most established iGaming companies. Cherry Affiliates promotes a raft of European-facing casinos that include EuroLotto Casino, EuroSlots Casino and Spille Automater. This affiliate program is keen to provide players with a wide array of market-leading casino and slots titles powered by different software developers, among them Amaya, NetEnt and microgaming.
With a portfolio featuring respected and recognizable brands, Cherry Affiliates becomes a strong contender in the gaming scene. In addition, the program comes packed with marketing tools that are designed to engage newbies while retaining the existing pool. It prides itself for offering a team of dedicated account managers to ensure affiliates get the encouragement and support needed to be a success. With a history of more than 50 years, the group is keen to reach a much greater net of players who are in search of quality gaming experience.
The group’s casino brands are offered in English, Swedish, Norwegian, German as well as Finnish, and the affiliate program operates under a license issued by the government of Malta. Unfortunately, the group’s casino brands do not accept players based in the US and other restricted regions.
Majority of the Cherry Affiliates program partners are under its conventional revenue sharing commission model. Here, affiliates earn commissions that are based on the value of the net revenue their referred players have generated for the casino brands. The program starts at 30% and can go up to a high of 50% depending on performance. The revenue share percentages grow along tiers that are based on how much of net revenue affiliates will generate. Higher revenues naturally translate to higher commission percentages.
The good thing with the revenue share model is that affiliates need not to worry about months where their players rake up net wins because all balances at the beginning of the following month are reset to zero – no negative rollover. Each of the casino brands is separately tracked which means there is no bundling either.
Affiliates may also opt for a CPA model subject to approval. The attendant terms and conditions are dependent on various factors and the exact contract specifications are varied too. Interested affiliates should get in touch with an affiliate manager to sign up as the model is on a case by case basis.
To boost their earnings, Cherry Affiliates partners can join the sub-affiliation program which works as a conventional 2-tier program that shells out a 3% commission. Direct affiliates who refer others to the program stand to receive a fee that is equal to a flat percentage accrued out of all direct sub-affiliates’ earnings.
Cherry Affiliates processes all payouts within 10 days of the end of every calendar month. The minimum threshold to receive payment is set at €/$/£50, which has been set to be low enough so every affiliate can count on receiving earnings consistently. There’s no admin fee charged to process these commissions. Affiliates whose balances don’t make the required cut simply have their earnings carried forward to the following month. Affiliates have a choice of payment methods that include Neteller, Instant Bank and Skrill. Default payment currencies are Euros, UK sterling pounds and US dollars, making it easier for residents of any country to sign up with the program.
The Cherry Affiliates program utilizes the Omarsys Software platform for its affiliate solutions. Though not a common software solution, the Omarsys platform provides affiliates with a comprehensive set of features to help them make decisions concerning website development plus ad placement. These features include integrated marketing materials, live tracking and custom reports.