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Prime Partners Program

Prime Partners

Prime Partners is the casino affiliate program that represents a number of online casinos that include Prime Scratch Cards, Prime Slots Casino, Indogvind.dk, Prime Slots Italy, Prime Fortune and Mega Casino. These casino properties provide gamers with a wide and diverse array of scratch cards, casino and slots titles that have been designed by a raft of gaming providers. The gaming developers include Amaya (Chartwell), Aristocrat, NextGen Gaming, SkillonNet, microgaming, NetEnt, and WMS (Williams Interactive)

Established in 2003, Prime Partners boasts of a dedicated multi-lingual team of analysts, marketers and affiliate experts who are ready to help members earn bigger profits by providing personal affiliate support as well as marketing guidance. Affiliates are welcome to join Prime Partners for the opportunity to build up their commissions and businesses through offering players a selection of these superior brands.

Whether operating a direct marketing business, or running a gaming website or merely looking for new ventures, Prime Partners promises affiliate members an excellent partnership to achieve success. Prime Partners mainly targets the UK and Scandinavian casino and scratch card traffic as due to licensing conditions, they are not able to market to online players based within the United States.

Affiliate Commissions

Affiliate members at Prime Partners earn revenue based on three types of commission models; the net revenue share scheme, the CPA [Cost Per Acquisition] model or the CPL [Cost Per Lead] model. For the revenue share model, affiliate members earn commission based on the amount of net revenue that is generated by the players they refer. The model works as a tiered structure and the exact percentage of commission received range from 20% to 50% depending on the tier an affiliate’s net revenues fall into at the end of the month.

Members who opt for a different commission model may choose between the CPA and CPL models. The commissions earned on a CPA model are based on every depositing player an affiliate recruits while for the CPL model, payouts depend on every recruited player who registers at the casino brands. The two commission models pack a competitive rate, with the minimum deposit required of an affiliate to qualify for commissions on the CPA model being pegged at $50 and $350 for the CPL scheme. The amounts however, are subject to change.

The Prime Partners program has a no negative rollover policy except for the high roller policy for players who rake in huge amounts. The policy applies when a player generates a certain amount of net wins meaning the negative generated by the high-roller is rolled forward to be offset against future net wins generated by that player: this negative balance that is rolled forward cannot be set-off against another player’s net win.

Because there are many casino brands represented by this program, there is a bundling policy which means negative balances at one brand will affect the positive earnings of another. However, the positive news is that Prime Partners rewards affiliate members for good performance with bonuses, prizes plus permanent increase in commissions earned.


The Prime Partners program offers affiliates an opportunity to boost their monthly commissions through a sub-affiliation program. A sub-affiliate commission of 15% is paid for every sub-affiliate that has successfully been referred to the program. The sub-affiliate program allows affiliates to earn from driving players to the online casino brands and through referring new affiliates. This sub-affiliate commission for direct referrals to the program is set at a fixed rate.

Affiliate Payouts

Prime Partners processes all affiliate commissions by the 15th day of the month for the previous month’s earnings. Members have a choice of payment methods and payouts are sent to the affiliates via Bank Wire Transfer, Paypal and Neteller. The minimum payment threshold to an e-wallet account is set at €30while the bank wire transfer must meet a minimum threshold of €500. The default payments currencies are US dollars and Euros, and affiliates will be happy to know that no fee is charged to process payments.

Software used

Prime Partners Affiliates program employs Proprietary Software that allows members to monitor their online activity features payment, reports, marketing tools, a campaigns section plus sub-affiliates and account details. This platform though lacks the more advanced reporting tools that can be found with other more popular software platforms.