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William Hill Affiliate Program

William Hill Affiliates

William Hill Affiliates

The William Hill program promotes a raft of online casinos that offer bingo, sports betting and online poker plus sub-affiliate programs. William Hill sportsbook is the parent brand that’s the power behind the former Affiliates United. The William Hill structure is known for its quality products that cut across Bingo, Poker, Sports and Casino in addition to Mobile and much more. The gaming products featured here are chiefly powered by Playtech software alongside a few other gaming software platforms plus in house proprietary software.

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Potential affiliates are welcome to promote the groups brands which include William Hill Sports, Euro Casino, Prestige casino, 21 Nova casino, Joyland casino, Grand casino, Ruby Bingo and Sky Kings casino. These brands operate on a license issued in the jurisdiction of the Northern Territory, Australia to offer bets via phone, and on the web mainly in Sport, Racing and Entertainment.

Affiliates can count on innovative tools and a unique one-wallet payment system plus multi-language support with a guarantee of providing high player retention rates plus unrivalled player value. The group also features a multi-currency module covering a host of various markets but does not accept players based in the US and France.

Affiliate Commissions

Members of Affiliates United can choose from two types of commission plans; the Cost Per Acquisition [CPA] model, or the revenue share plan. These commission models vary for each gaming product on offer. Affiliates on the revenue share plan receive a boost in revenue for their first three months of membership, receiving a fixed rate percentage share for referred players’ net losses. However, new affiliates get to enjoy a 30% commission for the first three months that then transits to a flat-rated revenue share structure of 20%. This revenue share model is based on new depositing players who have been referred every month. Nevertheless, depending on the gaming product on offer, the commission value can go to a low of 12.5% when no new players have been referred, or hit a high of up to 45% when an affiliate refers over 300 players.

This multi-tier structure is set in a way that, the more revenues an affiliate’s referred players generate, the higher the percentage the affiliate will earn per month. Affiliates who choose the CPA plan get a payment of $50 to $300 based on the volume of new depositing players they will have brought to the table each month. The program has no negative carryover structure, which means any negative balances at the end of the month aren’t rolled over to the next month. However, the program does bundle the casinos when paying commissions.


Members of the William Hill Affiliates stand to be paid their balances at the end of the month when they join the sub-affiliates program. Here, commissions are based on the rewards that sub-affiliates rake in which are then added to a direct affiliate’s commission payments each month. This multi-tiered sub-affiliate model pays a percentage revenue share of between 0.1% and 2% of the direct affiliate’s referrals to any of the group’s casino brands.

Affiliate Payout

All the commissions from William Hill Affiliates are processed and paid within 7 days of every calendar month, with no administration fee charged for processing. Affiliates can choose from a variety of payment methods which include Paypal, Neteller, Skrill and via Bank Wire Transfer. The minimum commission value that can be paid stands at $5 or equivalent value for eWallet payments, and $200 for bank wire transfers. The default currencies in use are the US dollar and Euro.

Software used

William Hill Affiliates employs the NetRefer software platform. Affiliates are provided with dashboard that hosts backend tools which feature the revenue summary for the current month plus tutorials, promotions, charts in addition to other top flight tools to monitor daily activity using the platform’s reporting tools. This serves to help affiliates know how they can optimize on performance.

Join William Hill Affiliates