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32Red Affiliate Program

32Red Affiliates

32Red Affiliates

The 32Red group is a leading gaming brand for the UK and European markets. Based in Gibraltar, this well-known international gaming brand has been in operation continuously since 2002, and it has been a recipient of countless industry awards every year since. Boasting a transparent reputation coupled with approachability, the company’s brands seek to offer top-notch games which are all designed to provide players with a fair gaming experience. Besides entertaining thousands of online players, 32Red has been richly rewarding countless affiliates for the past 7 years.

Built on principles based on market professionalism and profitable partnerships that last, 32Red also provides a personalized support service coupled with incisive affiliate statistics plus cutting-edge creative tools so partners can grow while maximizing their business potential. This affiliate program works with premium brands like the 32Red Casino [award winner of the Best Casino since 2003], 32Red Poker, 32Red Rummy, 32Red Bingo, Dash Casino, Golden Lounge Casino, and Ned play Casino. The program also offers one of the best conversion rates and the highest yields per referred player in the market.

All brands are powered by Microgaming software, and they are licensed in the jurisdiction of Gibraltar. At present, players based in the US are not accepted at any of these 32Red casino or poker brands.

Affiliate Commissions

This program is highly regarded as one of the best gambling affiliate programs, with an industry reputation for producing players who tend to play for much longer than conventional. Affiliates are offered a starting commission of 25% which goes up to a percentage of 35% for lifetime commission payouts. An affiliate who generates more than £5,000 of gross revenue per month from all the players referred stands to make a 25% on revenue share commissions while affiliates whose players rake in more than £15,000 of gross revenue earn 35%. The program operates on the revenue share model which pays affiliates based on their player traffic and the money they spend playing.

The program has no negative rollover structure; the total balance is zeroed every end of the month so there’s no penalty should players hit jackpots or go on winning sprees. Any money earned from players counts for the entire time they play at any 32Red casino brands an affiliate directs them to, meaning the commissions realized are far greater than they would normally be. Experienced web marketers or even newbies can join the affiliate program as it’s free to sign up. However, the program operates a bundling structure for its payment model.

Program Details

Name32red affiliates
Revenue Share25% – 35%
Pay Per Player£0 – £5,000 25%, £5,001 – £15,000 30%, £15,000+ 35%
Payment MethodsMoneyBookers, Neteller, Western Union


The Reward Affiliates program provides affiliates with a sub-affiliates program where affiliates can earn a portion of the revenues that have been raked in by sub-affiliates. This sub-affiliate program pays out a 5% commission which is based on a sub-affiliate’s traffic of players who play at the program’s casino brands. Essentially, the sub-affiliate is “owned” by the affiliate who earns commission revenues based on the sub-affiliate’s sales.

Affiliate Payouts

The commissions of the 32Red Affiliates program are all processed and paid on the 14th day of every calendar month. There are no administrative costs paid when processing commissions and affiliates may opt to receive their payment through a range of methods. Payments are made to the player account via Neteller, Paypal, Click and Buy, Click2Pay, EcoPayz, Entropay, Paysafe, Ukash or via Direct Wire Transfer. The default currencies for payments are Euros and the UK Sterling pound. Affiliates must meet a minimum balance threshold of 100 in either currency before payment can be processed.

Software used

The 32Red Affiliates program is powered by the NetRefer software platform. This software is packed with a wide range of creative marketing tools plus top-quality promotional banners and content. The backend tools are packed with instant statistics that include revenue share and sub-affiliate commissions, signups, clicks plus views for the current month in addition to lifetime statistics. The software also offers affiliates a host of tracking tools alongside a wide range of banner sizes.