The eGaming Online affiliate program which was launched in 2002 is better known by its acronym, “EGO”. EGO is an online casino affiliate program that represents a number of online casinos that include Slots Magic Casino, BGRoom, the Casino RedKings brands and the EUCasino brands. With the EGO casino brands, affiliates are able to promote their Sportsbook, Poker Room, Casino as well as the Backgammon room.
List of Casinos Affiliated with EGO
RedKings operates under an EU license issued in the jurisdiction of Gibraltar and is powered by OnGame poker software. The EUcasino brand and BGroom operate under a license issued in the jurisdiction of Malta and both are powered by the SkillOnNet software platform. Bet RedKings holds a European sports license issued in the jurisdiction of Malta, and runs on Odds matrix software. The EUcasino brand recently acquired a Danish gaming license too. Headquartered in London, UK, the EGO group is governed by the laws of the Republic of Cyprus.
All these casino properties offer online players a vast array of game tiles which have been developed by a multitude of software providers. Among these software developers include; Cryptologic [Wager Logic] NextGen Gaming, SkillOnNet and WMS [Williams Interactive].
The program offers a host of exciting deals to its affiliates, which all depend on the traffic generated plus the casino brand that an affiliate chooses to promote. Due to legal restrictions, the EGO group does not provide marketing to residents based in the US.
The EGO affiliates program offers three different types of commission models for partners to choose the one most suited to the way they do business. The first commission model is the Cost Per Acquisition [CPA] plan. This model allows member affiliates to receive one-off payouts for every Real Money player that they directly refer. To arrange a CPA plan, all a prospective affiliate needs to do is to contact the Affiliate Manager who has been appointed to your account.
Upon joining the EGO program, affiliates can enroll on the Net Revenue Share model. This model awards affiliates based on the net gaming revenue that has been generated by their referred players, and the players must have made money deposits. The exact percentage affiliates will receive depends on the casino brand being promoted since each brand has a different tier structure. The more revenue a player generates, the more the affiliate will receive in commissions. In a nutshell, the revenue share structure dishes percentages of between 20% and 35% across all its gaming brands.
The program also offers its affiliates a Hybrid Commission Plan that combines the two models above. This plan, however, is not for everyone so it’s only availed upon request.
The program has no negative rollover policy, but only for a three month “grace period”; should an affiliate’s account be in a negative position after the three month grace period, the negative balance is carried over to the following month. This negative balance is then off-set against any due payments until the negative balance is cleared. The program has a bundling policy, meaning total commissions are bundled across all the program’s brands.
At the present time, EGO does not offer its affiliates a sub-affiliation program. Egamingonline now has a sub affiliate program.
The EGO program pays its affiliates through a variety of payment methods that include Neteller, Skrill, Web Money, Check plus Bank Transfer. All payments are processed quite fast and paid by the 10th day of every calendar month. The default payment currency here is Euros only, with the minimum payment threshold for e-wallet payments set at €100 and at $1,000 for Bank Wire Transfers.
The program employs the ‘EGO Marketing Technology’ software to track marketing statistics, performance and player activity. Affiliates are granted access to full online reporting modules alongside customized marketing tools plus materials. Additionally, the program runs on the SkillsOnNet affiliate software platform. Affiliate managers are on hand 24/7, and the platform supports a variety of languages.