Referback is the affiliate program that is responsible for a number of online gaming brands that offer casinos, bingo as well as a poker room for affiliate members to promote. The casino brands represented in this program include King Safari Scratch, JackpotCity Bingo, Neptunes, Casino Epoca, Gaming Club, River Belle, Lucky Nugget, JackpotCity and Cool Hand Poker. All these brands are also availed to gaming enthusiasts on mobile devices. All the casino brands in this portfolio are powered by software developed by gaming powerhouse, microgaming.
Launched back in 1999, Referback was the first referral program to burst onto the online casino scene and has slowly established itself as one of the forefathers of the casino affiliate industry. This program is known for building strong professional partnerships, ethical business standards as well as its exceptional customer support services. Boasting of over ten years of industry experience, this industry leader continues to prove that it can deliver the best when it comes to brand conversions and marketing support.
Their main target markets for the Referback Affiliates program are Canada, UK, Sweden, Finland, Netherlands, Norway, New Zealand, Australia, Austria, Germany, Singapore and Japan. However, they still accept traffic from most countries around the world with the exception of a few, including the USA, Italy, France, Spain and Denmark.
All new affiliate members in the Referback Affiliates program are eligible for the standard revenue share model. Affiliates will earn up to 50% commission for their first month. From the second month, affiliates will earn commissions according to their product’s specific revenue share model based on the volume of players they refer to this affiliate program. Less than 10 recruited players will earn an affiliate 20% for the lower tier, while referring over 100 players will earn affiliates 40% for the top tier.
Basically, affiliates will earn a percentage of the casinos’ net revenue that has been generated from players who have been referred to the casinos, plus their wagers. The revenue share structure operates on four tiers and the way it works is; an affiliate stands to earn more through increasing referred player volumes. Should an affiliate be unable to refer new players to the casino brands within 6 months, their revenue share profits suffer a drop of 5%. This essentially results in earnings of only 20% based on past referrals. However, the return percentage of the revenue share will naturally increase should the affiliate’s player quotas remain on the upward curve.
Affiliates can also opt for the CPA payment plan which pays a flat rate for every qualifying player referred to the casino brands. Amounts paid here may vary by market and product, and can be discussed with the support team. There are no negative carryovers, meaning affiliates start at zero on the first day of the following month when the balance is in the negative. Moreover, there is no bundling.
Together with referring and marketing to potential gamers, affiliates are allowed to refer webmasters and website owners who operate functional websites to Referback Affiliates. This is so they can also refer potential gamers to the second tier sub-affiliates program. The revenue share percentages in this sub-affiliates program are pegged at 8%.
Commission payments from Referback Affiliates are all processed in the first 10 days of every month. There are no administrative costs that are charged on the payouts. Affiliates may choose to receive payment via a range of payment methods. These methods include the Check, EcoPayz, PayPal, WebMoney, Pay Spark, Neteller and Skrill.
Commissions are paid in range of currencies including the USD, the UK sterling pound, Euros and Swedish kronor among other currencies. Payments must meet a minimum balance of 100 for eWallet payments and 700 for bank wire transfers. Balances may carry over from one month to the next, meaning an affiliate will only receive payment once it has passed the stated threshold.
The Referback Affiliates program is powered by its own proprietary software platform which provides the affiliates with marketing material, banners, and other promotional materials. With the other reporting tools provided, affiliates are able to peruse their accounts’ statistics and evaluate their progress so they know how to optimize on performance. This way, affiliates are able to analyze their work in order to be even more effective.